Objective – This workshop seeks to develop an understanding of the elements that drive effective Pricing Policy Management best practices, and how they impact business and outcomes. This understanding is critical at this time of reduced income and increased competition both local and international sources, for available income.
- Understanding the Marketing Mix
- Product Positioning
- Cost versus Value
- Pricing Strategies –
- When and How?
- Pros and Cons
- How to determine Price Points and determine Pricing Strategy
- Porter’s Five Forces Model impact on Pricing Decisions
- Real Life Simulation Breakout Groups
Outcomes – The participant should be able to understand and effectively use Pricing Strategies for market entry, penetration and meeting overall business objectives.
Target Groups – Marketing Supervisors and Managers, Inventory Managers, Sales Supervisors and Managers, SME Managers and /or Owners