Email Marketing Services
What is email marketing?
Billions of persons use the internet each day and almost all of them have email addresses. It is similar to having residential addresses except it tells users where to direct messages to you via the internet. Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers. Over 95% of internet users possess email addresses and this makes email marketing one of the most effective modes of modern communication. To not use it a enhance your outbound marketing will be to miss out on a huge opportunity.
Why email marketing is important?
Email isn’t a new technology. It was one of the very first means of digital communication to arrive back in 1971. At 50+ years old, email marketing is used today more than ever before with 4.7 billion estimated users by 2026.
You may be thinking, “Isn’t social media where it’s at for marketing today? What is email marketing going to add to my strategy?” While it’s true that social media is an important channel for any digital marketing strategy, email has several advantages:
Brands can personalize email marketing campaigns to a greater extent than those on social media.
Email marketing is more cost-effective than other channels.
Email marketing is the channel with the highest conversion rate. This is part of what makes email marketing so ideal for small businesses.
Unlike social media, your emails aren’t public discussion boards. Emails give you direct, individual access to your audience’s inboxes and are not affected by constant algorithm updates.
Here are some interesting statistics that show the importance of email marketing:
- In 2023, there were over 4.37 billion global email users.
- 99% of email users check their email at least once per day.
- 62% of consumers ranked email in their top preferred communication channels with small businesses.
- 59% of people said marketing emails influenced their decision to buy.
Given the figures, not having an email marketing strategy means missing out on sales opportunities and the chance to build lasting customer relationships (which ultimately means more sales later down the road).
What We Are Offering
Our focus is primarily on b2b email marketing. If you are seeking to promote products and services to a wide Caribbean audience, we may be able to help by leveraging our database of contacts. Products we will give priority attention include: digital products, training courses, corporate events, conferences, b2b services, and certain types of physical products that offer excellent ROI. Our charges are based on sales orders and or bookings received.
Use the link provided below to submit your products or services for consideration. ONLY SERIOUS ENQUIRIES WILL BE ENTERTAINED.
